ChoiceEngine

ChoiceEngine is Everest’s market research module, and helps us understand people’s preferences without asking them what they are, and allows us to understand the market as it exists today, and to wargame markets that don’t yet exist

ChoiceEngine has been built to service an increasingly popular niche for market research, product design, and political science.

Market incumbents use inflexible statistical methods for their choice modelling, which forces every project to start again from scratch.

The Everest approach: use a single neural net that will digest data from different clients (or, different departments within a single, larger client organisation), enabling each project to benefit from the insights of previous projects.

ChoiceEngine is live and ready to support real-world research challenges. If you would like to learn more, please get in touch.